Customer Roadside Experience
Mobile Web Case Study 2020-2021
The Double-Sided Problem
When you are stuck on the side of the road as a customer, you want the reassurance and transparency that help is on the way. At Agero I spearheaded the design and strategy to reinvent the way people see their roadside experience, and used it to help drive new revenue streams for the business.
Roadside assistance tries to be transparent, but in the modern world is one of the most opaque and frustrating experiences imaginable. As a customer you want to be given the most up-to-date information so you can have peace of mind that you are being taken care of and that you know how long it will take you to get back on the road.
From a business perspective, while it’s great to make the customer happy, how do you draw value from a project on a scale such as this? How do you show your clients what value something like this delivers, and can it be used for more revenue opportunities?
Working Out the Details